Top 5 WordPress Plugins for 2022 Website Success
Author: Tom Cottrill | Date Posted: Jan 17, 2022
A successful website is one that conveys your company’s brand, message, and purpose; allows visitors to move around it easily and contact you without having to work for it; ranks highly on search engines for keywords your potential customers are searching; and performs quickly and efficiently for visitors. Even more ideally, it makes you stand out from competitors and convert visitors to qualified leads and eventually customers. This is accomplished with a laundry list of steps, the most important of which involves having a quality website developed initially. After that point, having the right plugins can turn a well-developed website into a highly successful one.
But in a world of technology with tens of thousands of plugin options, all of which have a large variety of abilities, choosing the right ones without totally overwhelming your website backend, slowing your website, and having some absolutely useless plugins installed on your site becomes increasingly difficult.
WordPress Plugins for Website Success
- Yoast SEO
Yoast is an SEO plugin that helps you control and track your search engine optimization strategy for blogs and pages on your site. Properly utilizing Yoast can help you get ahead of the competition—with the right SEO strategy, of course. Yoast tells you if your content is readable, if you are overusing or underusing your keywords, and it helps guide you in the right direction for an optimized page or post. It’s really helpful for ranking on search engines, and it’s super satisfying to get that green “good to go” dot that tells you your content is optimized for the chosen keyword and meta description. It’s absolutely the most useful WordPress plugin for SEO.
- Broken Link Checker
404 errors, broken links within blogs, and lost visitors heavily affect your search engine optimization for multiple reasons, not the least of which is that it’s just not functional for visitors. When search engine crawlers come through your site and find broken links, you’ll get dinged in the rankings, and depending on the number of links and the type of broken links you have, this could mean serious damage to your search engine rankings. Broken Link Checker will help you by getting ahead of the crawlers and go through your website itself to check for any and all broken links you may have hiding. It will then alert you of these links so you can handle getting them fixed and bringing your site back to the user-friendly site it was before your links broke!
Since your website is a hugely important piece of your marketing, having the right marketing tools built into it is crucial. This plugin gives you the ability to manage leads, follow leads, track conversions, build email newsletters, use forms and chat for your customers, etc. It also offers some pretty solid analytics so you can track your campaign efforts. It’s free and allows you to sync to your CRM smoothly.
If you don’t use a professional web development company that is building you a custom ecommerce platform, WooCommerce is a great plugin option for you. This is one of those plugins that allows you to do a little bit of everything when it comes to ecommerce. It is fairly customizable for a generalized WordPress plugin, so no matter how your store operates and whether you’re selling products, tickets to an event, or just about anything else, it will work for you. It even has an option to sell digital products (like tickets, ebooks, webinar series, etc). It’s free and made by WordPress CMS, so it works seamlessly with WordPress and only charges you for the purchases you make, depending on what payment method you choose.
This is another plugin that’s great if you don’t have a web developer creating a customized form option for you. WPForms is one of the most popular form builders, and there is a lot of competition in the market. It allows a code-free drag-and-drop form builder with customized form fields, and the plugin has a free and paid version available. In the free version, basic form fields, CAPTCHA, email notifications, and more options are available, and the paid premium version gives integration options, multi-page forms, and surveys. It’s easy to use and gets you the information you need from website visitors in a clean and simple way.
Why Does My Website Need Plugins?
As mentioned above for the particular plugins, a website is just a portfolio without the right plugins. If you want it to work for you and become the successful marketing piece you paid for it to be, you’ll need plugin building blocks to make your website friendlier for search engines and their crawlers, communicate better with your visitors, and even convert more leads.
Those plugins listed above are just five of many, many plugin options on the market, all of which can handle a large variety of functions. It’s important to read the reviews, make sure the plugin is installed correctly, any necessary security audits are run after the site is up and running, and the site is checked for any changes the plugin may have made to make sure it doesn’t break your site. For this reason and many more (including almost infinite customization), it is best that a professional web developer builds your website, including all plugins that may be added to it. But if that isn’t an option for you, start with the plugins listed above, and go from there. Good luck as you make your website work for you!
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Since 2013, Ignitro Studios has been working to blend marketing and technology in support of agencies and other marketers. By understanding both sides of web development, we have a unique perspective and advantage within the industry. We provide design, development, project management, QA, and strategy, driving the bus so our clients don’t have to. We will work with our clients to get results while also empowering them to do their job better. Learn more about Ignitro Studios.