How to Add an Online Store to Your Client’s Website

Author: Tom Cottrill | Date Posted: Feb 18, 2021

Even grocery stores have eCommerce capabilities at this point. Yes, the same grocery stores that are still sending you paper flyers via snail mail are now shoppable online. In 2021 if your client doesn’t have an online storefront for their business, now is absolutely the time to make it a priority.

Making the sell to your clients to add an online store to their existing website should be relatively simple, especially given the current climate. Even for B2B businesses, global retail eCommerce sales are expected to reach $1.1 trillion in 2021. People are buying everything online.

If you need even more reasons for your clients to make the transition to online selling, consider throwing out a few of these additional perks:

  • Lower set-up and running costs than an offline business
  • It’s scalable with just a few clicks
  • Higher margins and reduced overhead costs
  • It’s open for business 24/7, 365 days a year
  • It greatly reduces geographic boundaries

Most of your clients will be relatively easy to convince once you lay out the benefits, but we all know what their next question will be, “how do we make it happen?” That’s where we come in.

How to (Painlessly) Start an Online Store

Adding an online store to your clients’ websites can be as easy or difficult as you want it to be. But mostly, it’s going to come down to how simple or complex they need the functionality to be for shoppers.

Here are some of the best ways to turn all your clients’ eCommerce dreams into reality without having to create an entirely new website:

  1. Download a plug-in – This option depends on what was used to make your clients’ websites. By downloading an eCommerce extension on WordPress or Joomla, your clients can have a basic online store created in a matter of hours.
  2. Launch a new website – We know this sounds intimidating, but it’s not what you think. You can use an entirely new URL skinned to look like your clients’ existing websites that house the online store. Visitors won’t know they are being routed to a new URL, and it will save your clients from having to spend tons of money retrofitting their existing website.
  3. Use a third-party – External payment gateways, such as Shopify, Google Checkout, or PayPal, allow your clients to keep using their traditional sites to promote products. Your clients can display photos, prices, descriptions, but all payment information is handled on a third-party site, making it much less stressful.
  4. As a marketing agency, your role is to help your clients make the right decisions for their businesses. Even untraditional industries can benefit from providing goods and services that can be purchased directly through a website. Mechanics can sell car accessories through their website and allow clients to schedule maintenance. HVAC professionals can sell replacement filters and book appointments. An online store doesn’t have to be relegated to strictly retail businesses.

    Being successful in 2021 means thinking outside the box. Help your clients push the limits of their traditional sales with the addition of a simplified online store. Need help setting it up? We’re here to help. Contact Ignitro Studios. for a quote.

    About Ignitro Studios

    Since 2013, Ignitro Studios has been working to blend marketing and technology in support of agencies and other marketers. By understanding both sides of web development, we have a unique perspective and advantage within the industry. We provide design, development, project management, QA, and strategy, driving the bus so our clients don’t have to. We will work with our clients to get results while also empowering them to do their job better. Learn more about Ignitro Studios.

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