Author: Tom Cottrill | Date Posted: Apr 23, 2020
When you’re creating a rough timeline for your web design project, you might feel tempted to pencil in SEO as a line item. If you find yourself doing this, drop your mouse and slowly step away from the computer, because you have SEO all wrong.
your website to make it “search-engine friendly” is not an afterthought and it’s not a line item in a long list of to-dos. It has to be carefully integrated into every step of the development process.
important to understand is that search engine optimization is not just about optimizing title tags and adding keywords to a site. It involves a whole host of technical factors and they all have to be optimized in order to give your site the visibility and quality traffic you’re expecting upon launch.
For example, site speed has a major influence on SEO. Adding specific features to a site can impact load times and usability. So, every discussion around the features of your web design project should get buy-in from the SEO team.
We understand that every company operates differently. And that oftentimes means integrating SEO into the web development process can be challenging. We firmly believe that finding an SEO advocate in every department of your company will help unify your efforts and garner the best results.
Below are just a few examples of how SEO can impact the web design and development process:
And while all of these pieces are important independently, SEO is only as good as your ability to track conversions, measure goals and draw conclusions. Throughout the web development process, you need to be setting up a solid foundation in Google Analytics to effectively compare data from your previous site to your new one.
So, which came first…the chicken or the egg? Who the heck knows. But what we do know, is that you can’t start web development projects without considering SEO, and you can’t improve SEO without a well-executed web development plan.