Author: Tom Cottrill | Date Posted: Mar 4, 2020
There’s nothing glamorous about designing a lead form. And that’s why it often gets very little attention when building a website. Developers and designers want to spend more time making the site look good and work well. But your lead forms are probably the closest thing to an actual conversion on your website. Soooo, kinda sorta important!
Luckily for you, there’s not much guessing involved. There are so many different data points, case studies, A/B tests and research on the best practices surrounding the forms on your website. So, what are you waiting for? Stop leaving money on the table, because you know someone else will happily take it.
If you’ve come to the conclusion that your forms are probably not following best practices, there are some form guidelines we tell all of our clients to live by. And it’s not just because everyone else is doing it, it’s because they actually work. Just a few simple changes could help you get some quick wins and make you look like a rockstar!
There is no point in reinventing the wheel and doing your own tests or eye-tracking studies when most of the work has already been done for you – many, many times before. Not all best practices will make sense for your company’s forms, but by making even a few small changes you can make a major impact on your conversion rate.
And the best part about all of this is that making these changes to your forms is fairly simple.