Author: Tom Cottrill | Date Posted: Jun 4, 2019
Every marketing agency lives for that one special, glorious, money-making word: upsell. But, the best marketing agencies know the downfalls of suggesting an upsell that a client doesn’t really need. You lose trust, you lose leverage, and in some cases, you lose the client.
But when done right, an upsell can actually improve your relationships with your clients while also generating valuable, additional revenue. So, where do you start? Web development.
As you know, when it comes to digital marketing, it’s not about keeping up with the Joneses. It’s about keeping up with Google. Algorithm changes, UX updates, and increased competition are all reasons that web development projects will almost always be a value-add for your clients. It’s an easy sell and it will almost always yield positive results.
Below are the top 7 best practices for 2019 you should be selling to your clients:
How to sell it: A mobile-friendly design helps increase visibility on search engines, which leads to more visitors. More traffic = More leads = Added conversions.
How to sell it: The better relationship that can be forged with a customer using data, the easier it is to operate a business and generate additional revenue.
How to sell it: As of mid-2018, the ADA set clear guidelines that websites must adhere to in order to ensure anyone seeking information online has access to it.
How to sell it: Whether or not you choose to believe it, every website is vulnerable. Backups and security measures protect customers and websites from potential threats.
How to sell it: Ongoing improvements can help to increase efficiency, encourage conversions and ensure a site is meeting all usability standards.
How to sell it: Search engines constantly seek out and index new content. It’s that simple. Fresh content means your site gets crawled and your rank position gets reassessed. The higher you rank, the more likely you are to get traffic.
How to sell it: Site speed remains a major ranking factor for Google and an important UX element. Increase speed and increase time on site.
As a web development company, we might not be the most impartial when it comes to our services, but we think it’s important for you to understand the enormous potential that web development presents for your agency and your clients.
Need help? Give us a quick call to learn how we can help your agency create upsell opportunities with actual value.