Author: Tom Cottrill | Date Posted: Oct 1, 2020
99.5% of establishments are requiring shoppers to wear a mask. And many stores are shutting down dressing rooms and adding limitations to the number of people inside the store at one time. With all of these changes, it’s no wonder many shoppers are already setting their sights online for holiday shopping this year.
This probably comes as no big shock, considering the digital boom many eCommerce retailers have experienced since COVID-19 hit. Whether people are trying to limit exposure, follow social distancing guidelines, or just avoid all the anti-maskers, online shopping is continuing to grow. In fact, according to DigitalCommerce360, online merchants have already gained an additional $107 billion in revenue due to the pandemic.
So, how can you make sure your eCommerce site is ready for the shift in shopping trends for the 2020 holiday season? We’ve got you covered.
Luckily, some major retailers are already making decisions about how they will handle this year’s holiday sales. Major retailers including Walmart, Target, Kohl’s, Ulta, and Home Depot have all announced they will close their stores on Thanksgiving this year. What does this mean for Black Friday? Companies are getting creative.
Just some of the ways major retailers are shifting their strategies for the holiday season in a post-COVID world include:
While all of these changes may seem confusing because they are different than years past, this shift in buying habits could be a good thing for your business.
When it comes to tackling your website for the holiday rush, it can seem like you don’t know where to start. You’re probably not alone. As many major retailers make major changes to their online shopping experience amidst the pandemic, it might make you re-evaluate your site as well.
Since Q4 is right around the corner, you might not have the time for a complete overhaul, but there are certainly ways you can improve the shopping experience for your customers to increase sales and snag a piece of the pie this holiday season.
2020 is the year of change and as major retailers adapt, your business must do the same. Don’t let your business get left out this holiday season. Shift your priorities for Q4 and maximize your profits with an eCommerce website that is equipped to handle the biggest shopping season of the year. If you need support with your web development initiatives heading into Q4, Ignitro can help.
Since 2013, Ignitro Studios has been working to blend marketing and technology in support of agencies and other marketers. By understanding both sides of web development, we have a unique perspective and advantage within the industry. We provide design, development, project management, QA, and strategy, driving the bus so our clients don’t have to. We will work with our clients to get results while also empowering them to do their job better.
Learn more about Ignitro Studios.