How Often Should a Business Redesign Their Website?

Author: Tom Cottrill | Date Posted: Oct 1, 2021

A website is the hub of any business. Yes, we realize we’re starting the obvious. But when your clients spend all their time focusing on the nitty-gritty of their day-to-day websites, they could be missing the big picture. And if they take a step back, they might realize the big picture has gotten a little scary.

Websites age quickly. Generally, every two to three years, a website needs at least a facelift. But if your clients rely heavily on their website to run their business, it might even be more frequent than that. Specifically, companies in technology, marketing, business services, or eCommerce may need to redesign their sites more often than a B2B or brick and mortar business.

How to Know if Today is the Day for a Web Redesign?

As a marketing agency, your clients often need you to be the ones to tell them it’s time for a redesign. We know it can be challenging to tell a client their baby is ugly, but it’s your job. Below are some reasons that you might use to convince your client’s it is time for a makeover:

  1. They still don’t have a mobile-friendly site
  2. Low conversion rate
  3. Haven’t made any site or new uploaded new content updates recently
  4. Traffic is dwindling
  5. It is not user-friendly
  6. It isn’t SEO-friendly (or hasn’t been optimized in more than one year)

Performing a basic site audit for your clients should provide a pretty clear indication of whether the current site is working or not. Looking at bounce rates, time-on-site, traffic, and overall conversion metrics can all be telltale signs about whether a website is doing its job or not. If the answer is no, it’s time to take action.

Why Website Redesigns are Valuable

Many clients think that marketing agencies and web developers suggest redesigns every few years so we can get more money in our pockets. And hey, money is great and all, but there’s more to it than that.

Aside from simple aesthetic shifts, the digital world is constantly evolving around us, and it’s our job to keep up with the trends. As technology expands and search engines shift their algorithms, the way users interact with websites can also change. This change is dangerous for companies with outdated websites because users will shift their attention to newer, user-friendly, and aesthetically pleasing websites to spend their money on. It’s just that simple.

What’s another benefit of a redesign every two to three years? Redesigns allow your clients to revisit their brand mission and create a website that is more aligned with their goals. A redesign is a fresh start that gives your clients a new perspective on the business that could be just what they need to improve their sales.

About Ignitro Studios

Since 2013, Ignitro Studios has been working to blend marketing and technology in support of agencies and other marketers. By understanding both sides of web development, we have a unique perspective and advantage within the industry. We provide design, development, project management, QA, and strategy, driving the bus so our clients don’t have to. We will work with our clients to get results while also empowering them to do their job better. Learn more about Ignitro Studios.

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